Medallia Xchange

Salesforce Marketing Cloud

By: Medallia

Tailor your Marketing campaigns with VoC insights.

Business Impact

Enrich Marketing Cloud data with voice of customer insights from Medallia.
Segment customers based on satisfaction or sentiment signals from Medallia.
Improved identification of advocates and detractors based on real-time feedback.
Happier, more profitable customers driven by greater account visibility, deeper understanding of customer issues and needs, and improved response times.

Overview

The Medallia for Salesforce Marketing Cloud integration package brings VoC experience data within Medallia Experience Cloud (MEC) into the customer data model of Marketing Cloud. Marketing Cloud administrators will be able to leverage this experience data to better segment customers and create tailored marketing journeys. Medallia for Salesforce provides a pre-configured integration with Salesforce Sales and Service Clouds to power combined customer data insights and drive closed-loop feedback actions.

APP TYPE: Connector

SUITE: Customer ExperienceB2B Customer ExperienceProduct

INDUSTRY: All Industries

LANGUAGES: EnglishFrenchGermanSpanishPortugueseJapaneseItalianCustom Translations Available

WHAT'S INCLUDED:

Leverages Marketing Cloud's APIs to sync Medallia Feedback data into Marketing Cloud platform
Create customer journeys that are highly personalized and targeted based on Medallia feedback data brought into Marketing Cloud
Bring in further segmentation flags such as promoters and detractors for more effective marketing campaigns

Medallia

About This Provider

Medallia is the pioneer and market leader in customer, employee, citizen, and patient experience. As the No. 1 enterprise experience platform, Medallia Experience Cloud is the experience system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media, and corporate-messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities, and drive revenue-impacting business decisions, providing clear and potent returns on investment. Learn more about our values.

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