Expectations for digital experiences have never been higher. To keep up with customer demand, leading brands need a way to establish a direct line to the customer's voice, collect and analyze customer feedback, and act on that feedback to consistently deliver best-in-class experiences. With Medallia's Digital Feedback package, you can create these intuitive and personalized experiences - both individually and at scale - by leveraging the power of direct feedback. This solution enables both proactive and passive feedback engagement types on any digital property, including websites, mobile applications, connected devices, or within software applications, about any topic such as content effectiveness and relevance, product ease of use, task completion or abandonment, and overall satisfaction and likelihood to recommend the brand. Your team can review feedback by activity, sentiment, and source to understand the full picture behind each experience and compare this to previous feedback experiences as well. And, you can effortlessly design and launch feedback programs with an intuitive, self-service interface, to help you scale your program to keep up with your customers' rapidly evolving expectations. Medallia's Digital Feedback package empowers both strategic and operational teams to drive customer acquisition, conversion, satisfaction, and engagement while creating the conditions that strengthen loyalty for their brand and operational success across their organization.