Medallia Xchange


AEP Sources Connector

By: apps

Enrich CDP profiles with signals from Medallia

Medallia's AEP Sources Connector enables Medallia to enrich customer profiles in Adobe Experience Platform with real-time feedback and customer experience data. With AEP connections to various other Adobe products, like Customer Journey... CONTINUED BELOW


  • Deliver highly customized advertising and marketing experiences to promoters and detractors.
  • Optimize marketing and advertising spend by targeting the right audiences at the optimal time.
  • Inject live-time customer satisfaction data, including feedback topics, to marketing customer profiles to discover root causes of customer behaviors.
  • Achieve a 360-degree visibility of customer journeys and break down silos between web, brick & mortar, email, call center, social, and messaging.



Overview

Medallia's AEP Sources Connector enables Medallia to enrich customer profiles in Adobe Experience Platform with real-time feedback and customer experience data. With AEP connections to various other Adobe products, like Customer Journey Analytics and Journey Optimization, you gain actionable intelligence into omnichannel customer journeys, uncovering opportunities to increase acquisition, accelerate conversion, and drive repeat engagement in online and offline experiences.
APP TYPE: Connector
SUITE: Customer Experience
INDUSTRY: All Industries
LANGUAGES: English
WHAT'S INCLUDED: 
  • Stream feedback events from Medallia to enrich AEP profiles.
  • Stream customer-level profile updates from Medallia to enrich AEP profiles.
  • Updated AEP profiles can then be shared with other Adobe products (e.g. Customer Journey Analytics, Journey Optimizer, etc.).

apps

About This Provider
Medallia is the pioneer and market leader in customer, employee, citizen, and patient experience. As the No. 1 enterprise experience platform, Medallia Experience Cloud is the experience system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media, and corporate-messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities, and drive revenue-impacting business decisions, providing clear and potent returns on investment. Learn more about our values.


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