Medallia Xchange

Digital: Digital Experience Analytics (DXA)

By: Medallia

Capture key metrics surfacing behavioral patterns.

Business Impact

Get customers what they want, the first time: Leverage digital insights in real time and across your organization to decrease cost to serve, minimize call volume, and boost productivity
Engage digital visitors and grow revenue: Identify who is visiting your digital property and what they want while powering individualized next-best actions across your organization
Increase loyalty, retention, and advocacy: Use omnichannel customer data to create intuitive experiences while delivering personalized interactions to every digital visitor

Overview

Collect and track a wide range of behavioral analytics data across websites and mobile applications to observe the performance of individual pages, page groups and sessions, ensuring insights into all digital experiences within Medallia Experience Cloud reporting Score every experience with DXS, automatically evaluating every experience on a scale of 0-10 overall and across emotional and technical scores inclusive of issues, behaviors, and raw activity metrics - at session, page, and in real-time. Uncover potential key insights such as journey abandonment, low content effectiveness, navigational search issues, technical breakdowns, and upsell/cross-sell opportunities across or within each digital property. Use insights from Medallia's behavior intelligence and DXS to power real-time actions, like opening a chat window or displaying a more personalized campaign page, that will accelerate conversion and drive growth.

APP TYPE: Program

SUITE: Digital

INDUSTRY:

LANGUAGES: EnglishFrenchGermanSpanishPortugueseJapaneseItalianCustom Translations Available

WHAT'S INCLUDED:

Role-based reporting dashboards for digital teams and digital admins providing insight into the digital experience analytics metrics
Aggregated DXA data only or total population reporting summary, score trends, property ranker, and page/page group ranker reports
Four healthwatch dashboards to monitor and troubleshoot data flow into MEC system, distinguished by Session and Page records for aggregate and non-aggregate data
If deployed with Digital Feedback package: enriched individual experience records at a session level inclusive of all metadata, scores, events, etc. across feedback and behavioral analytics such as DXS overall, DXS pillar scores, behaviors, and session replay links as well as the feedback page DXA data
Access to all standard product capabilities within DXA such as heatmaps, funnels, technical error reporting, aggregate alerts and more

Medallia

About This Provider

Medallia is the pioneer and market leader in customer, employee, citizen, and patient experience. As the No. 1 enterprise experience platform, Medallia Experience Cloud is the experience system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media, and corporate-messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities, and drive revenue-impacting business decisions, providing clear and potent returns on investment. Learn more about our values.

(0)

RATING DISTRIBUTION:

Most helpful positive review

Most helpful critical review

See All Reviews

Filter by

Sort By

We take abuse situations very seriously. Examples of abuse include but are not limited to posting of offensive language or fraudulent statements. To help us process your request as quickly as possible, please fill out the form below describing the situation. For privacy and security reasons, the final outcome of an abuse case may not be revealed to the person who reported it.