Medallia Xchange

Adobe Marketo Connector

By: apps

Bring signals from Medallia to life in Marketo.

Medallia for Marketo is an integration that helps organizations enable a personalized, action-oriented customer relationship by identifying and engaging customers to accelerate and deliver great customer experiences. Enrich Marketo's un... CONTINUED BELOW

Business Impact

Personalize marketing campaigns by taking action and following up with Promoters and suppressing campaigns to or nurturing/winning back detractors.
Accelerate sales cycles, understand at-risk customers, discover unmet needs and take a more personalized, action-oriented approach with all customer relationships.

Overview

APP TYPE: Connector

SUITE: Customer ExperienceB2B Customer Experience

INDUSTRY: All Industries

LANGUAGES: English

WHAT'S INCLUDED:

Trigger personalized Medallia survey links that flow into Marketo email campaigns.
Sync back customer responses from Medallia to Marketo that incorporates both sentiment and feedback signals to use in Profiling, Segmentation, Look-a-like/predictive modeling, A/B testing, etc.

apps

About This Provider

Medallia is the pioneer and market leader in customer, employee, citizen, and patient experience. As the No. 1 enterprise experience platform, Medallia Experience Cloud is the experience system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media, and corporate-messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities, and drive revenue-impacting business decisions, providing clear and potent returns on investment. Learn more about our values.

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