Medallia Xchange

Competitive Benchmark

By: Accenture Song

Drive strategic initiatives and organizational improvements through detailed benchmarking against your competitors.

Asking your customers how they feel is a great way to start measuring customer experience, but it’s only half of the picture. Your customers may like you, but if they like your competitors more, they will not hesitate to switch.

Business Impact

Detailed understanding of strengths and weaknesses in a competitive context
Improved strategic decision-making
Keeping up-to-date with developments and trends in the industry
Valuable data for additional analytics

Overview

Competitive CX Benchmarking puts your scores in the context of the real market. It is a comprehensive insight & analytics service that helps you understand at which touchpoints or drivers you surpass the competition and where do you lag behind other vendors. It allows you to focus where it matters the most to prevent churn or gain new business.

APP TYPE: Connector

SUITE: Customer Experience

INDUSTRY:

LANGUAGES: EnglishFrenchGerman

WHAT'S INCLUDED:

Long survey, 20-25 mins, across main touchpoints and/or BUs, brand level
Recurring or ongoing with specific reporting periods
Double-blinded and incentivized research
Competitive benchmark against 3-5 key competitors

Accenture Song

About This Provider

Accenture Song is the world's largest tech-powered creative group on a mission to create growth through relevance at the speed of life. Song's connected suite of services helps clients reimagine the customer experience and rewire how the organization works across growth, product innovation, marketing, e-commerce, and service.

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